🏡 Thriving at Home: Homeschool Enrollment Growth + North America EdTech 200

Homeschooling, once viewed as unconventional, has gained wider acceptance, mostly due to dissatisfaction with traditional schooling and the proliferation of online models. What used to be 'learning at the kitchen table' has now evolved into a sophisticated ecosystem of digital and hybrid learning.

Happy Monday 👋

Homeschooling, once viewed as unconventional, has gained wider acceptance and is rising in many countries, in part due to dissatisfaction with traditional schooling and the acceptance of online models. What used to be 'learning at the kitchen table' has now evolved into a sophisticated ecosystem of digital and hybrid learning. This week, we also spotlight 200 of North America's most promising EdTech startups.

This Week's Topics

  • 🏡 The Rise of Homeschooling. An ecosystem of resources, tools, and support for the homeschooling community
  • 📊 Chart Spotlight. The growth of homeschooling in the US
  • 📈 K12 Digital Transformation Survey. Time is running out, participate in our survey
  • 🏆 North America EdTech 200. The most promising learning, teaching, and upskilling startups in the region
  • 📖 Annual Education Outlook. 180+ pages of trends, insight, and data
  • 💰 Education Deals of the Week. Funding and M&A

Don't forget to check out the 2024 Global Education Outlook and sign up for our new Daily Newsletters, Chart of the Day and Impact Capital Markets. For unlimited access to over one million charts, request a demo.

🏡 The Rise of Homeschooling

Homeschooling, once viewed as an unconventional choice for educating children, has gained wider acceptance due to factors including dissatisfaction with traditional schools and the increasing demand for personalized education. Additionally, digital resources and online platforms have made homeschooling more viable, and the advent of digital and physical "school-in-a-box" has further streamlined the homeschooling process for parents.

In the future, expect homeschooling hybrid models to emerge, blending elements of home and school-based learning, combining personalized learning from homeschool models with the social offerings and specialized content of traditional schools. Headwinds in the global education sector such as teacher shortages and chronic absenteeism, could further propel the growth of homeschooling. As the home education market evolves, new solution providers and models will address the diverse and expanding needs of families.

Homeschooling is widely accepted in the US, Canada, the UK, Australia, and New Zealand, where legal frameworks are well established. The future of this market hinges heavily on government regulation, with stricter frameworks potentially emerging in regions experiencing significant homeschooling growth to ensure education quality.

🧑‍💻 Homeschooling - Market Map

Source: HolonIQ

📊 Charts Spotlight - Growth of Homeschooling in the US

Subscribe to HolonIQ's 'Chart of the Day', a daily newsletter that helps explain the global impact economy, from climate tech to education and healthcare. 

The COVID-19 pandemic and geopolitical events have given rise to more parental involvement in public school reform movements. For example, there is a rising popularity of school choice movements and homeschooling in the US—approximately 3 million (6%) students were homeschooled in 2021–22. The homeschool population had been growing at an estimated 2-8% each year, but it increased 25% from 2019 to 2022. Australia and the UK are also seeing rising numbers above pre-pandemic levels.

⌛ HolonIQ's 'K12 Digital Transformation' Survey Closes Soon

In our 2024 survey, 78% of respondents have indicated that adaptive and personalized learning present the greatest opportunities to improve K12 education. Please share your thoughts and take HolonIQ's second annual K12 Digital Transformation Survey.

Source: HolonIQ

🏆 North America EdTech 200

Each year, HolonIQ identifies the 1000 most promising EdTech startups globally. Region by region, we build a picture of each market showcasing how technology is being used in education, from PreK to Lifelong Upskilling. Drawing on the HolonIQ Platform, along with perspectives from market experts in each region, analysts from our Education Intelligence Unit consider which segments are in demand, where capital is flowing, the products and models gaining traction, and the characteristics of the leadership team. This week, we are featuring the 200 most promising EdTech startups in North America.

Startups operating in the workforce sector make up 40% of this year's list, with a greater focus on online learning and digital content solutions as the impact of AI makes its mark on EdTech. Startups such as Elicit, an AI research assistant that helps answer questions, Eightfold AI, a talent intelligence platform, and Ello, an AI reading coach and research-based digital tool for reading improvement (BeeReader), illustrate the breadth of artificial intelligence applications in education. 

Source: HolonIQ

📖 2024 Global Education Outlook

HolonIQ's annual analysis of the global education economy offers over 180 pages of in-depth insights on market data, investments, strategic shifts, and trends in education. Download the extract or purchase the full report.

💰 Education Deals of the Week

HolonIQ actively monitors and tracks capital flow in the Education market, spanning across all regions and transaction categories. Subscribe to our Daily Capital Markets newsletter to see the top deals daily.


💻 MyCaptain, an Indian startup providing courses in Business, Content, Design, and Product, raised $1.6M in VC funding. The company plans to expand its hybrid programs into different cities and introduce 50 beginner courses and placement readiness programs.

🧠 Brains & Motion Education (BAM!), a tech-enabled provider of K12 after-school and summer enrichment programs, rebranded last week and announced that it has so far raised $18M in previously undisclosed VC funding.


📱 Accenture, a global management, technology services & outsourcing company, is acquiring open online course provider Udacity as part of broader plans to build a learning platform focused on AI.

🧮 TouchMath, a provider of multi-sensory math instructional materials supporting students with disabilities, was acquired by private equity firm Leeds Equity Partners.

🎒 Educational Initiatives, a B2B EdTech helping schools to deliver personalized adaptive learning, announced that the HCL Group invested $20M to buy a minority stake. The funding go towards expanding into new markets in Africa and the Middle East.

🧸 Kido International, a UK-based provider of early childhood education to children in India, the US, the UK, and China, acquired Amelio Early Education, an India-based preschool and daycare provider.

🧑‍💻 Five Sigma, a global growth fund investing exclusively in EdTech, acquired a stake in online classroom management software provider ClassDojo.

🎓 Ellucian, a higher education Student Information System provider, acquired EduNav, a provider of higher education academic planning and student success.

📳 Boldyn Networks, a provider of shared network infrastructure, is acquiring Apogee Telecom, which specializes in on-campus connectivity infrastructure for Higher Education in the US.

💼 CIEL Group, a provider of HR solutions, acquired a stake in Courseplay, an Indian online training platform, to integrate on-the-job, social, and formal learning.

Thank you for reading. Have a great week ahead!
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